WHAT WE
BELIEVE

SATUC is a Non-Profit Charity working out of Cairo and London. We aim to help disadvantaged children refugees and orphans all over the world.
Princess Sheikha Al Thani (Founder and Director) started charity work when she was young. Since being founded in 2013, SATUC has supported several grassroots projects in countries like Sudan, Egypt, Philippines, Scotland as well as local communities within London.
We are determined to improve the living standards and welfare of children from around the world to provide them with a brighter future free from poverty and abuse.

All children are born equal

SATUC draws on its significant experience and teamwork skills to obtain successful results. The organisation implements all the tools of modern management to achieve the kinds of positive outcomes which truly make a difference in the lives of underprivileged children by empowering them to escape the cycle of poverty. Through strategic planning executed in planned intervals the organisation works to support underprivileged children and make their dreams come true.
Using its experience the organisation helps put underprivileged children into worthwhile activities which benefit the children directly and by extension society as a whole. The organisation seeks to join the individual strands of different charitable work into one clear, powerful and united vision which is more effective in delivering benefits for underprivileged children. One of the principal aims of the organisation is to create stars out of underprivileged children by harnessing their raw potential in areas such as football, art and other useful activitie. The organisation encourages and empowers underprivileged individuals to fill their spare time more productively by taking up sport or focusing on education as a positive step on their path of personal development. SATUC aims to spread a message that all children are born equal; it breaks down barriers – be they of race, gender, creed or nationality.

SATUC’s emphasis on sport in our charity work stems from our belief that it has a unique ability to unite people and is therefore a powerful tool in our fight to enact social change. Football in particular is such a unifying force as it is so widespread and readily available; many sports and pastimes are open only to the wealthy and privileged, but football is accessible to anyone, anywhere. As the most popular sport in the world, football nowadays is a universal language. It has the power to overcome any language barrier, and through a shared love of the game, people of all races, creeds and colours are brought together. We want to establish programs that help to empower children through community and teamwork. These projects can equip children with the social, academic and sporting skills they will need to excel in life. Football, as team sport, is seen by SATUC as a vital tool in achieving our goals. It has a unique ability to transcend social barriers and bring people together. football can provide these children with the tools to succeed in life: communication, teamwork, leadership, effort, discipline; these are just a few of the crucial attributes that we feel football can teach. We at SATUC believe that these children should not be viewed as victims or sufferers, but as remarkable young people who have an extraordinary amount to give. Thus the aim of our tournaments is to inspire, to give these remarkable children a chance to dream and to empower them to make this dream a reality.

SATUC was born from the dream of a child who longed for a World where all her equals could fulfil their potentialities, where none had to face wars, starvation, abuse, or the violation of their rights. The grownups told her that this longing was impossible, but she believed that the only impossible aim is the one that we never try. Her determination drove her to try to prove her right and from a very early age, Sheikha Al-Thani has been working to contribute to improve the future of children.
Her yearning has now turned into a reality: Sheikha Al-Thani for Underprivileged Children, an organisation that beyond nationalities, religions or ethnics, simply cares about children. Led by Sheikha’s resolution, we aim at helping there where is needed. We are convinced that a child’s dream can be materialized and our goal is to make children’s dream come true.

United for a brighter future

Our Mission

SATUC goal’s is to improve the living standards and well-being of children in all parts of the world in order to provide them with a brighter future, one without poverty or ill-treatment.
Bringing together orphans, refugees and disadvantaged children from around the world for the purpose of sporting activity and cultural exchange.
Giving disadvantaged children and orphans space to excel, making them the centre of attention and, through encouragement and mentoring, encouraging their successful self-realization and putting a smile on their faces.
Establishing and reinforcing the principle of equality of opportunity. Attempting to reverse feelings of inadequacy, enhancing children’s ability to create chances for themselves.
To light candles of hope that will illuminate routes into professional footballing and other careers, encouraging ambition for future success in all endeavours.

To offer opportunities for disadvantaged children to travel abroad and experience different cultures, allowing them to engage with their peers in other countries, exchanging expertise and experience.
To increase children’s sense of patriotism through these events with the ceremonies of flag-raising and the singing of national anthems.

SATUC believes that too much of the Middle East and the World has become mired in a so-called “Fourth Generation Warfare” where politics has become entangled mass discontent and religiously-inspired violence to create recurrent terrorism. We believe that by doing what we can to promote peace and fellowship through football in some of the world’s most deprived communities, we are doing our part to provide alternative positive destinations for the disaffected youth.

The SATUC World Cup, which brings the nations of the world together, whatever their religious affiliation or political outlook, is a living symbol of our resistance to the horrors of Four Generation Warfare, without borders and without limits. Together we believe we can change the world for the better.

SATUC exists to help orphaned, underprivileged and refugee children through staging major international 5-a-side tournaments. Our next tournament in 2017, will bring together 24 teams from around the world, in two weeks of intense but enjoyable competition. This follows our initial event in Cairo in 2015, which was a huge success, transforming the lives of the children who participated, and garnering massive international press coverage. SATUC Cup 2017 would boost our ability to raise charitable funds to be spent solely for the benefit of our target group of beneficiaries.

Our Challenges

We at SATUC believe that the unifying power of sport is a powerful tool for social change and justice. In 2017, SATUC will host a 5-a-side football tournament with teams of orphaned and underprivileged children from around the world. Football – which spread from the playing fields of England to the slums of Rio and beyond – can inspire new generations to dream of better lives. Childhood disadvantage comes in many guises. SATUC kids may have been orphaned or may have suffered from a childhood mired in poverty. They may imply have come from a broken family. It is our belief that children should not be defined by their past circumstances, but by their capabilities. The SATUC World Cup 2017 allows talented children to show what they are capable of. The world can see them not as victims, but as the remarkable young people they are.

The 2017 tournament will include 24 teams from 5 continents. In each country we have partnered with a charity or an organisation that provides aid and opportunities to disadvantaged children. Our tournament will raise awareness of these projects, as well as funds.

After the runaway success of our inaugural 2015 Cup in Cairo, SATUC’s profile is growing by the day, helped by the endorsement of around 30 superstar ambassadors, with many more to follow. Strong media presence and excellent exposure opportunities meant that there were over 40 cameras present at the tournament beaming images across the globe.

Our History

From an early age Sheikha worked hard to support underprivileged children in countries such as Egypt, Sudan, the Philippines, the UK and other destinations throughout the world. Despite her youth, she has carried out many projects in her lifetime as she strongly believes it is important to give our attention as a global community to children who have suffered great deprivation in their young lives.
To smooth the path for these children, Sheikha is convinced of the need for education in combination with fighting the poverty that traps so many of these children; she has taken it upon herself to encourage governments around the world to look after these kinds of disadvantaged individuals as it is the governments who are in the strongest position to help achieve prosperity for their country and in doing so help build their nations.